The Wind releases fanchant video for 'That's Smoove!'

K-pop group The Wind has begun mobilizing its fandom by releasing a fanchant video for their new song 'That's Smoove!'. The video focuses on expanding engagement with fans and enhancing live stage presence by detailing specific cheering sections designed to maximize the unique energy of the new track.

The Wind consists of members Kim Hee-soo, Thanaton, Choi Han-bin, Park Ha-yu-chan, An Chan-won, and Jang Hyun-jun. Showcasing a new musical identity through 'That's Smoove!', the group has released a meticulously structured fanchant video that matches the rhythm and atmosphere of the song. The guide is designed to help fans synchronize with the artists on stage and exchange energy in real time.

Rhythmic Cheering Sections

The fanchant video runs for a total of 183 seconds. It features cheering phrases strategically placed throughout the song's flow, allowing fans to deliver powerful energy without disrupting the track's overall mood. Through this video, fans can master the timing of cheers during key sections, preparing to deliver a unified voice that matches The Wind's performance.

Beyond simple slogans, the video is structured so fans can intuitively understand the points where the beat and the members' movements intersect. This is expected to allow fans to feel a seamless connection with the artists during live concerts and music broadcast performances.

Strategic Communication for Fandom Engagement

The preemptive release of the fanchant, a core element of new song promotions, is seen as a move to encourage active participation from the fandom. A fanchant serves as a vital tool that connects artists and audiences as one during live performances. Through this video, The Wind aims to imprint the identity of 'That's Smoove!' on fans while establishing a foundation to maximize live presence.

Furthermore, The Wind is continuously expanding its reach through official SNS channels. The group maintains communication with global fans by sharing various content via their official X (formerly Twitter) Korean and Japanese accounts, Instagram, and YouTube channel. This multi-faceted digital presence has provided a foundation for the fanchant video to spread rapidly among the fanbase.

The Wind is expected to continue its full-scale push toward a global fandom through this new promotion. All eyes are on the synergy that will be created when the fanchant meets the members' live performances on stage.