KGC's JungKwanJang launches 'Gungjeongbicha Triple Assorted' tea set

| NBNTV = Reporter Jeong Chang-gyu | JungKwanJang announced on the 12th that it is launching 'Gungjeongbicha Triple Assorted,' a new premium health tea set exclusively for duty-free shops.

JungKwanJang's 'Gungjeongbicha' is a premium health tea brand that modernizes the tea culture recorded in 500 years of royal chronicles, such as the Annals of the Joseon Dynasty and the Diaries of the Royal Secretariat. Based on the tea culture of the institutions that cared for the health of kings, the brand harmoniously blends JungKwanJang red ginseng with traditional ingredients to suit modern lifestyles.

Gungjeongbicha Triple Assorted is a tea set that contains the representative products of the Gungjeongbicha line—'Ginseng Gi-yul Royal,' 'Ginseng On-yul Royal,' and 'Ginseng Yeongji Royal'—in a single box. The collection is designed to offer diverse flavors and charms depending on the occasion, allowing consumers to experience Korea's traditional healthy food culture all at once.

Ginseng On-yul Royal blends JungKwanJang red ginseng with mugwort and medicinal plants, using four traditional ingredients originally offered to King Jeongjo. Ginseng Gi-yul Royal adds JungKwanJang red ginseng and mandarin to the health teas of Heo Jun to help recharge vitality. Ginseng Yeongji Royal combines JungKwanJang red ginseng with Lingzhi mushrooms to deliver a clean, deep aroma. From rich flavors to light refreshments and smooth finishes, each product's unique character can be enjoyed according to individual tastes.

The package design uses Deoksugung Jeonggwanheon as its motif. Jeonggwanheon, where traditional Korean and modern Western architectural styles harmonize, is known as a space that housed the royal portraits of successive kings and royal treasures. The Gungjeongbicha brand philosophy of reinterpreting 500 years of Joseon royal health wisdom for modern tastes is embodied through the Jeonggwanheon design.

JungKwanJang proposes this new product as a sophisticated gift to convey Korea's traditional healthy food culture to foreign tourists visiting Korea as well as family and acquaintances living abroad.

A JungKwanJang official stated, "Gungjeongbicha Triple Assorted is a premium tea set that reinterprets our long-standing traditional health tea culture with a modern sensibility. By combining JungKwanJang's red ginseng research expertise with Korean beauty, we expect it to be a sophisticated K-Heritage Tea gift for foreign tourists visiting Korea as well as family and acquaintances living overseas."