KGC Jung Kwan Jang launches limited edition 'The Objet' for VIPs

KGC Jung Kwan Jang announced on the 4th the launch of 'Hwangjindan Cheon Noble Line The Objet,' a limited edition health functional food designed for top-tier customers. Featuring Cheonsam ingredients and gold-leafed pills paired with art objet-style packaging, the product is being released as a limited edition of only 500 units.

Hwangjindan Cheon Noble Line The Objet was designed for premium customers who prioritize unique gifts and collectible value. Through carefully selected ingredients and distinctive product design, Jung Kwan Jang aims to provide a customer experience that sets it apart from traditional health functional foods.

The primary ingredient is powder from 'Cheonsam,' red ginseng that meets the top 0.5% of Jung Kwan Jang's selection criteria. The formula also includes deer antler bone extract, Angelica gigas, Cornus officinalis, Rehmannia glutinosa, Phellinus linteus, and royal jelly as sub-ingredients.

Each individual pill is coated with gold leaf. To ensure the highest level of quality, Jung Kwan Jang invested significant effort into the manual production process, including the preparation of dedicated containers and a specialized work environment for the gold leaf application.

The packaging was developed in collaboration with toumei, a Japanese handmade acrylic art brand known for combining artisanal techniques with design. Working with artist Terayama Norihiko, the brand used gold leaf to express the 'strength of nature,' creating a premium objet that embodies both the brand's philosophy and artistic value.

Hwangjindan Cheon Noble Line The Objet consists of 20 4g pills; the recommended dosage is one pill daily after or between meals. The 500-unit limited edition release will be available at Jung Kwan Jang department store locations.

A Jung Kwan Jang official stated, "Hwangjindan Cheon Noble Line The Objet embodies premium value from its ingredients to its design, combining carefully selected Cheonsam and gold leaf with art objet-style packaging. We plan to continue offering differentiated products and services that meet the sophisticated tastes and standards of our premium customers best."