LUBELLE targets Japanese market with @cosme pop-ups in Tokyo and Kyoto
Korean home aesthetic brand LUBELLE expands into Japan via @cosme pop-up stores in Tokyo and Kyoto, showcasing its premium skincare lineup.
| NBNTV = Ban Jae-dong |
Korean home aesthetic brand LUBELLE is expanding its reach among local consumers by launching in the offline stores of the Japanese beauty platform @cosme. Starting in Tokyo and moving to Kyoto, the brand will operate pop-up stores to showcase its flagship skincare products.
LUBELLE announced on the 10th that it has entered @cosme's offline retail space as a selected brand participating in offline pop-up events.
The first pop-up will be held in September at the '@cosme STORE Lumine Yurakucho' in Tokyo. In October, the brand is scheduled to follow with a presence at the newly opening '@cosme STORE Kyoto Kawaramachi OPA' store.
The five skincare and cleansing products featured in the local launch include the 'NAD Derma Revital Bubble Toner,' 'Dual PDRN Serum,' 'Silk Sun Serum,' 'Ribbon Cream,' and 'Pure Glow Cleansing Pad.'
The company noted that its flagship 'NAD Derma Revital Bubble Toner' previously ranked first in the bubble toner category on the Korean beauty platform Glowpick. LUBELLE plans to use the Japanese pop-ups to allow customers to experience this product and other key items firsthand.
"Through the offline pop-ups in Tokyo and Kyoto, we hope Japanese consumers can directly experience LUBELLE's products and home aesthetic routines," a LUBELLE official said.
The official added, "Starting with this entry, we plan to closely monitor local consumer reactions and gradually expand our distribution channels and brand touchpoints within Japan."
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