AlpLab launches lip care cream mask, expanding global reach
Beauty brand AlpLab expands its skincare lineup with the launch of the Lip Fill Up Exophyllacell Fillumper Cream Mask, targeting global markets.
| NBNTV = Ju Hyeon-ung |
AlpLab, a beauty brand primarily focused on skincare, has launched its first lip care product.
The new release marks the brand's strategic expansion from its core skincare lineup into the lip care sector.
Developed as a cream mask for daily use, the product was designed for maximum convenience in both formulation and application. It is released as a fragrance-free option with no added scents.
Following the official launch, AlpLab plans to aggressively expand its sales outlets. After conducting successful pre-orders in Switzerland, the company is now reviewing distribution environments in various countries to gradually secure international sales channels.
“Through pre-orders conducted in Switzerland and Korea, we have confirmed positive consumer response to the product,” an AlpLab official stated. “With this official launch, we plan to expand our lineup from skincare to lip care and broaden our sales channels to reach consumers both domestically and internationally.”
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