Dr. Deep expands offline presence at MUSINSA Beauty Hongdae

| NBNTV = Joo Hyeon-ung |

Derma cosmetic brand Dr. Deep has launched at MUSINSA Beauty's first standalone offline store. The brand aims to increase consumer touchpoints by allowing customers to experience its products directly through offline locations and pop-up shops.

Dr. Deep has entered the brand zone on the first basement floor of MUSINSA Beauty Hongdae, which opened on the 11th. The MUSINSA Beauty Hongdae location spans approximately 400 pyeong and features the 'Pharmacy Beauty' space on the first basement floor, a collaboration between MUSINSA Beauty and Onnuri Pharmacy.

In this space, Dr. Deep will showcase 14 products, including 'Clinical Texture Turnover Spot Cream (TT Cream),' 'Mineral Free-Peeling Glow Shot 1500,' 'Multi-Emulsion,' and 'Mineral Body Mist.' A pharmacist will be stationed in the Pharmacy Beauty space to assist customers with product selection.

Dr. Deep is a derma cosmetic brand that offers skincare products based on its proprietary 'Hyper Mineral' ingredient.

A representative from Mineral House (CEO Heo Mi-young) stated, "It is meaningful to be able to present Dr. Deep at MUSINSA Beauty Hongdae, the first standalone offline store for MUSINSA Beauty. Through this entry, we expect more customers to meet Dr. Deep products in person and experience products that suit their specific skin concerns."

Following its entry into MUSINSA Beauty Hongdae, Dr. Deep will hold an offline pop-up in Seongsu, Seoul, for five days from the 16th to the 20th.