MERBEI expands Japanese presence with successful Osaka pop-up

NBNTV = Reporter Joo Hyeon-ung. MERBEI, a skincare brand that has built its distribution network primarily through Japanese golf courses, has expanded its local offline presence with a pop-up store at the Hankyu Department Store in Osaka.

On the 30th and 31st of last month, MERBEI hosted a pop-up store and special events at the Community Park within the Hankyu Department Store Umeda Main Store in Osaka, Japan.

The event featured a dedicated space for visitors to experience MERBEI products firsthand. The brand also organized mini-seminars and talk sessions featuring CEO Ahn Shin-ae, where she introduced skincare routines and methods for managing skin after golf and other outdoor activities.

To engage visitors and customers, the brand held photo sessions and autograph events. The pop-up showcased MERBEI’s skincare lineup specifically designed to protect skin from UV rays and external irritants.

In conjunction with the pop-up, MERBEI has also launched on the Hankyu Department Store official online mall. This move allows the brand to broaden its reach to Japanese consumers through both offline events and online sales channels.

MERBEI previously secured placement in five golf courses, including the Pacific Club in Japan. By adding the Hankyu Department Store online mall to its portfolio, the brand has significantly expanded its sales channels within the country.

"Following the Pacific Club event, it was deeply meaningful to feel the intense interest and support from Japanese fans and customers through both the Hankyu Department Store Umeda Main Store and its online platform," said Ahn.

She added, "I am grateful to the Japanese fans who have supported us for so long. Using our expansion into Hankyu's online and offline channels as a stepping stone, we will do our best to deliver the healthy skin transformations and premium value that MERBEI pursues to even more local customers."