PLAVE's 'Flame' hits 3 million views in 6 days following milet collaboration

Virtual idol group PLAVE is driving an explosive response from global fans with their new song 'Flame,' a collaboration with popular Japanese artist milet. The music video for 'Flame (feat. milet),' released on September 3, 2026, surpassed 3 million views just six days after its debut.

Rapid growth: 3 million views in just six days

The music video for 'Flame' has demonstrated a record-breaking upward trend since its release. The video gained early momentum by surpassing 1 million views in just 2.4 days. Since then, the pace of growth has accelerated even further, with current views reaching 3,022,626. This represents an increase of 3,016,559 views in just six days, climbing from the 6,067 views recorded at the start of this period.

The growth trend is clearly reflected in the data. The 'Flame' music video is currently seeing an average daily increase of 503,771 views. Compared to the daily average of 417,333 views recorded when it hit the 1 million mark, the influx of fans and the speed of viewership are clearly accelerating.

PLAVE and milet: Global success for the JP digital single

'Flame' is a JP digital single featuring a collaboration between PLAVE and Japanese singer milet. The track, which blends the voices of both artists, captured the attention of global fans immediately upon release. Critics have praised the song for its musical perfection, combining PLAVE's identity as virtual idols with milet's unique vocal color.

Through this collaboration, PLAVE has once again confirmed its influence in the global music market, including Japan. Surpassing 3 million views in only six days serves as a clear indicator that PLAVE's fandom is expanding far beyond Korea and across the world.