PLAVE's 'Flame' hits 1 million views in just 2.4 days

Virtual idol group PLAVE is drawing an explosive response from their global fandom following their collaboration with popular Japanese singer milet. The music video for PLAVE's new song 'Flame (feat. milet)' surpassed 1 million views in less than three days since its release.

1 million views in 2.4 days: A steep upward curve

Since its release on September 3, 2026, the music video for 'Flame (feat. milet)' has recorded 1,001,600 views in just 2.4 days. This represents an average of 417,333 views per day. The record-breaking growth is striking; the view count, which was only 6,067 just two days ago, surged to 995,533 in just two days, tracing a steep upward curve.

This achievement serves as an indicator of PLAVE's global scalability. Released as a Japanese digital single, the track garnered significant musical attention solely through the pairing of PLAVE and milet. The speed at which hundreds of thousands of views accumulated demonstrates that PLAVE's fandom is exerting powerful cohesion in overseas markets beyond Korea.

PLAVE and milet: Musical synergy crossing borders

This project is a JP digital single featuring PLAVE and Japanese vocalist milet. milet's unique vocal color paired with PLAVE's musical world to create synergy, capturing the attention of global listeners. Through this collaboration, PLAVE is credited with further expanding their musical spectrum as virtual artists.

Currently, PLAVE is expanding their reach by communicating with fans through various global platforms, including their official website, Weverse, X (formerly Twitter), Instagram, and TikTok. The rapid success of 'Flame' is expected to serve as a powerful driving force for PLAVE's future global activities.