Samyang Foods to showcase K-food at 'Love Korea 2026' in Thailand
Samyang Foods partners with the Ministry of Culture, Sports and Tourism to promote Buldak and other K-food brands at a festival in Bangkok.
| NBNTV = Reporter Jeong Chang-gyu | Samyang Foods is stepping up its efforts to promote Korean culture. The company announced on the 21st that it will participate in the Korean culture and tourism festival 'Love Korea 2026,' held at CentralWorld in Bangkok, Thailand, from the 22nd to the 23rd.
This participation is part of a business agreement signed with the Ministry of Culture, Sports and Tourism last month to revitalize overseas promotion of Korean tourism. Over the two-day period, Samyang Foods will operate experiential booths to introduce its major brands, including Buldak, MEP, and Tangle, to approximately 10,000 local visitors.
The venue will feature a variety of activities, including tasting programs, the 'Sauce Lab' where visitors can experiment with Buldak sauce combinations, and interactive games. Special goods will also be given to participants of SNS events.
Through this initiative, Samyang Foods plans to increase brand awareness for Buldak, MEP, and Tangle, while expanding interest in K-food toward broader Korean culture. A company official stated, "We hope global consumers enjoy our diverse brands," adding, "We will continue to collaborate to promote the charms of Korean tourism through K-food."
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