Lotte Cinema unveils new summer menu to enhance theater experience

| NBNTV = Reporter Kim Min-ho | Lotte Cinema is launching an extensive lineup of new summer seasonal menus, ranging from refreshing desserts to hearty snacks, for audiences visiting theaters this summer.

Lotte Cinema announced on the 30th that it will introduce a variety of new summer menus tailored to individual tastes—including watermelon juice, milk cup bingsu, sherbet, and Mexicana Dakgangjeong—in response to the rapidly evolving landscape of the theater industry.

In the theater industry, there is a growing trend where diverse menus reflecting personal preferences—moving beyond traditional popcorn and soda to include bingsu, ice cream, watermelon juice, and Dakgangjeong—are becoming a source of unique enjoyment for audiences. Accordingly, Lotte Cinema is actively expanding its F&B lineup to reflect the segmented tastes and lifestyles of its customers.

Designed to target the peak summer season, this new menu lineup is centered around seasonal themes to beat the heat, further broadening the range of choices. First, for audiences seeking a "theater-vacation" (Geuk-kance) to escape the sweltering heat, the company is introducing watermelon juice and sherbet (apple mango, shine muscat) that capture the natural flavors of the fruit. Additionally, summer delicacies such as milk cup bingsu and soft-serve ice cream (caramel popcorn, Nutella chocolate) will be available at select theaters, completing a perfect dessert lineup to cool down.

Hearty snacks to enjoy alongside movies have also been prepared. Choco-tan Popcorn (popcorn topped with chocolate) will be sold exclusively at Lotte Cinema World Tower. The company is also preparing to launch SUPER L Popcorn, which adds fun through its massive size, and has partnered with the chicken brand Mexicana Chicken to offer Dakgangjeong (sweet and spicy, garlic) so that audiences can enjoy familiar, addictive flavors at the cinema.

The launch of this summer menu is not merely about expanding the lineup; it is an attempt to diversify the theater experience itself by considering the different tastes and viewing styles of each customer. The menu was designed so that everyone, from solo moviegoers to friends, couples, and families, can choose options that suit their individual preferences.

Recently, Lotte Cinema has been setting new standards for theater F&B by continuously releasing seasonal menus that reflect current trends. As theaters evolve into spaces for enjoying various content beyond just movies—such as live viewing, concerts, stand-up comedy, and immersive performances—the company plans to expand F&B as another core element that completes the audience experience.

A Lotte Cinema official stated, "We plan to continue launching seasonal themed menus to strengthen the unique cultural experiences that can only be had at the theater. We will evolve into an 'F&B hot place' by quickly incorporating new trends."