Shop Cider launches 'Hello Kitty & Friends' Sanrio collection

| NBNTV = Joo Hyun-woong | Shop Cider has released its first capsule collection in collaboration with Sanrio. The product line features Sanrio characters such as Hello Kitty, My Melody, and Cinnamoroll, with both companies collaborating on everything from design planning to fabric selection and character artwork.

Global fashion brand Shop Cider simultaneously launched the 'Hello Kitty & Friends Collection' worldwide on the 21st. This marks the first capsule collection presented by Shop Cider and Sanrio together.

The collection includes items that combine Sanrio's iconic characters—Hello Kitty, My Melody, and Cinnamoroll—with Shop Cider's signature clothing silhouettes. The primary color palette features pastel pink, blue, light yellow, cream white, and navy.

The product line includes Patchwork Hello Kitty Ribbon T-shirts, long-sleeve tops, photo print denim, and scallop edge hoodie sets. Each piece incorporates character imagery alongside design elements like ribbons and patchwork.

Sanrio participated throughout the production process, including design planning, fabric selection, and the application of character artwork. The two companies noted that the final products were selected after multiple rounds of sample production and fit testing.

Shop Cider co-founder Penko Lin stated, "Through our partnership with Sanrio, we are very pleased to present the world of Hello Kitty and friends to the Shop Cider community in our own unique way. This collection goes beyond simply applying characters; we focused on creating a shared world that customers can enjoy together by capturing the authenticity and individuality of both brands.""