SkinTokTok International expands support for K-beauty SMEs entering Vietnam

| NBNTV = Ju Hyeon-ung | A new distribution support initiative is being launched to help Korean small and medium-sized cosmetic brands enter the Vietnamese market, providing a comprehensive link between local licensing and both online and offline sales.

SkinTokTok International has begun expanding its support system for domestic small and medium beauty brands seeking to enter the Vietnamese market. Utilizing its local Vietnamese subsidiary, the company manages product licensing, local distribution, offline retail placement, and integration with online sales channels.

The project operates by signing supply contracts with Korean brands interested in the Vietnamese market and then managing the product licensing process through the local subsidiary. Once licensing is finalized, products will be supplied to local Vietnamese sales networks.

Sales channels will include SkinTokTok's own offline stores in Vietnam, alongside local distribution networks and various online channels. The company also plans to integrate SNS marketing and live commerce to monitor sales performance and consumer response for each product.

Over the past three years, SkinTokTok International has been active in Vietnam, focusing on brand sourcing, consumer research, building buyer networks, influencer marketing, and managing distribution channels.

"Many small and medium brands struggle to expand overseas due to challenges with licensing, local distribution, marketing, and buyer connections, even when they have excellent products," an official from SkinTokTok International stated. "Based on the experience and networks we have built directly in Vietnam, SkinTokTok aims to create a structure that allows Korean beauty brands to generate actual sales.""

The official added, "While there is high interest in K-beauty in the Vietnamese market, it is difficult to achieve sustainable results through simple exports alone. Brand expansion is only possible when local licensing is integrated with offline stores, online sales, SNS content, live commerce, and buyer networks.""

SkinTokTok International plans to pursue additional orders and expand distribution networks based on local sales results.