Dragon Village 3 pop-up store to open at COEX for 3-day fan event
Hybro celebrates the 100-day anniversary of Dragon Village 3 with a pop-up store at COEX, featuring exclusive merchandise and character experiences.
| NBNTV = Ju Hyeon-ung | Fans will have the opportunity to experience the dragon characters and diverse content from the mobile game in person. Hybro (CEO Won Se-yeon) announced on the 14th that it will host a pop-up store at COEX in Samseong-dong, Seoul, to celebrate the 100th day since the launch of the mobile game 'Dragon Village 3'.
The event commemorates the 100-day milestone of 'Dragon Village 3,' which launched last May. The pop-up store will run for three days from August 14 to 16 at the COEX Millennium Plaza, operating from 9:00 AM to 8:00 PM.
Visitors to the venue will receive a paper sun visor called the 'Dragon Cap,' while those who have the game app installed can receive an additional 'Action Card' containing a 'Yoyo Ball' and coupons.
Interactive programs featuring game characters will also be available. At the '100 Days Celebration Photo Zone,' visitors can take commemorative photos with dragon characters, and on-site events such as a 'Stamp Rally,' 'Lucky Draw,' and 'Scratch Coupon' will be held for direct participation.
The store will also feature limited-edition merchandise available exclusively at the pop-up. 'Selora Figures,' which include exclusive in-game item coupons, will be sold in limited quantities, and 'Lucky Boxes' containing random goods and one type of game item will be limited to 100 units per day.
'Random Gacha Keyrings' in the form of keycaps, featuring various designs ranging from Normal to Hidden, will also be on sale. Users can randomly collect various designs of merchandise on-site.
To ensure smooth entry, the venue will accept both KakaoTalk pre-reservations and on-site registrations. A dedicated lounge will also be available for SVIP and VIP members. Located on the 2nd floor of the InterContinental Seoul Parnas, the lounge will provide visiting members with a special gift kit.
A representative from Hybro stated, "As Dragon Village 3 reaches its 100th day since launch, we have prepared this event to meet our users directly. We hope fans can experience various game-related content in an offline setting through this pop-up store.'
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