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Stray Kids' "THIS & THAT" debuts at No. 38 on Billboard Hot 100

Stray Kids solidifies their global dominance as their new single "THIS & THAT" enters the Billboard Hot 100 at number 38.

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Stray Kids has once again proven their massive influence in the global music market by securing a high position on Billboard's main singles chart, the Hot 100. Their new song "THIS & THAT" entered the Billboard Hot 100 at No. 38, confirming the intense response from fans worldwide, including the North American market.

Stray Kids members appear in JYP Entertainment This & That video scenes

No. 38 on Billboard Hot 100: A Result of Global Fandom Power

This chart entry was recorded based on the W34 tracking period of 2026. "THIS & THAT" debuted directly at No. 38, settling into the heart of the global music market. This serves as a clear indicator that the solid global fandom built by Stray Kids led to powerful streaming and music release consumption immediately upon the song's release.

Through these activities, Stray Kids expanded their musical spectrum while simultaneously solidifying their global standing through their performance on the Billboard charts. In particular, the chart performance of "THIS & THAT" is seen as a result of combining the group's broad public appeal with the explosive power of their fandom.

A Musical Flow Continuing from "RUN IT" to "THIS & THAT"

As an extension of these activities, Stray Kids continues to present various musical outputs. Currently, "RUN IT" is being actively consumed through major global music release platforms such as iTunes, Apple Music, and Spotify, serving as a core pillar that continues the group's musical momentum alongside "THIS & THAT".

Fans are paying close attention to upcoming content, such as the track "After You," which was released alongside "THIS & THAT". Stray Kids continues to expand their reach with global fans through pre-orders for "THIS & THAT," and this Billboard chart entry serves as a catalyst that heightens expectations for their future activities.

By NBNTV Editorial Team · By 주현웅
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