Stray Kids release 'After You' video, previewing new album 'THIS & THAT'

Stray Kids have revealed a new musical dimension through a visual video for their new song 'After You'. The video serves as a core visual component that continues the narrative of the group's new album, 'THIS & THAT', capturing the members' unrivaled atmosphere.

A visual record connecting the 'THIS & THAT' universe

The recently released 'After You' video is an extension of the 'THIS & THAT' project. Spanning 182 seconds, the video maintains the sensory mood unique to Stray Kids, focusing on visually delivering the musical message that permeates the entire album. Each member radiates distinct charms to complete the song's emotional resonance.

For this promotion, Stray Kids have prepared various remix versions, including 'This Remixes' and 'That Remixes', alongside the original 'THIS & THAT' album. This multifaceted approach aims to interpret the music from various perspectives, expanding how fans experience the tracks. Each remix version will be released sequentially on global platforms such as iTunes, Apple Music, and Spotify.

Multifaceted musical strategy targeting global platforms

Stray Kids' latest moves are aimed directly at the global music market. All tracks from 'THIS & THAT', including 'After You', are available on major streaming platforms like Spotify and Apple Music to connect with fans worldwide. The decision to release separate remix versions to explore diverse genre variations is particularly noteworthy.

The group is also expanding its reach to the global fandom by engaging across all major social media channels, including YouTube, X, Instagram, and TikTok. Following this video release, Stray Kids' musical spectrum is expected to expand even further through the upcoming remix versions.