Stray Kids releases 'FARMING' making film capturing behind-the-scenes action
Stray Kids unveils a making film for 'FARMING,' showcasing the creative process behind the visual world of their 'THIS & THAT' project.
A behind-the-scenes look at the production of Stray Kids' new song 'FARMING' has been released, revealing the intense effort put into building its visual universe. The group recently connected with fans by releasing the 'FARMING' music video making film via their official channels.
The making film serves as an extension of the group's latest project, 'THIS & THAT.' The 909-second video captures the vivid atmosphere on set, the members' movements, and the meticulous process required to achieve the final result. Beyond a simple recording of the shoot, the footage embodies the effort to visualize the raw energy of the song.
Visual expansion of the 'THIS & THAT' project
'FARMING' is a core visual component of the 'THIS & THAT' album. This making film documents how the texture of the music was translated into imagery. Through this release, Stray Kids continues to present a diverse musical spectrum to the global market alongside various remix versions of 'THIS & THAT.'
To enhance accessibility for their global fandom, the video includes subtitles in multiple languages, including English, Japanese, Chinese, Spanish, Indonesian, and Thai. This move caters to the group's powerful international following, allowing fans worldwide to experience the details of the set.
Multifaceted musical strategy targeting global charts
Through the 'THIS & THAT' project, including 'FARMING,' Stray Kids is solidifying its influence on global music release platforms such as Spotify and Apple Music. The group's systematic remix strategy—moving from the original 'THIS & THAT' to 'This Remixes' and 'That Remixes'—is designed to encourage repeat listens through diverse musical variations.
The members' intense focus on set was a key factor in the high quality of the completed music video. Through this making film, Stray Kids meets the expectations of global fans by demonstrating the immense energy the artists invest in creating complete visual content, moving beyond mere musical achievement.
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