Seoul Milk launches lactose-free 'The Richer Plain Yogurt'

| NBNTV = Reporter Ban Jae-dong | Seoul Milk announced on the 16th that it is launching 'The Richer Plain Yogurt Lactose-Free' with 0g of lactose, expanding the lineup of its flagship fermented milk brand, 'The Richer.'

According to data from market research firm Nielsen, the domestic lactose-free milk market reached approximately 87.6 billion won in 2024, growing at an average annual rate of over 8% since 2019. In response to increasing consumer interest and the growing demand for lactose-free options, Seoul Milk is introducing the new large-capacity 'The Richer Plain Yogurt Lactose-Free.'

The new 'The Richer Plain Yogurt Lactose-Free' (1.8L) is made with 99.946% high-quality 100% domestic raw milk, rated Grade 1 for somatic cell count and Grade 1A for bacterial count. It is an unsweetened plain yogurt containing no added colors, stabilizers, flavors, or sweeteners. While maintaining the savory and clean flavor profile of the original 'The Richer Plain Yogurt,' the company expanded the lineup with this 0g lactose version to accommodate consumers who are sensitive to lactose or find lactose intake burdensome.

The 1.8L large-capacity container is ideal for consumers who regularly make homemade Greek yogurt or purchase unsweetened plain yogurt for dietary management. It can be used in various dishes, such as yogurt bowls, dressings, and baking, and can be enjoyed by adding fruits or granola according to preference.

The Richer Plain Yogurt Lactose-Free (1.8L) will be available at major supermarkets and various online channels.

“As the number of consumers enjoying plain yogurt increases, we launched this lactose-free product so that even those sensitive to lactose can choose it based on their needs while still enjoying the advantages of the original 'The Richer Plain Yogurt,'” said Lee Eun-Kyung, head of the Fermented Milk Marketing Team at Seoul Milk. “Through this new product, we aim to satisfy diverse consumer needs and further broaden the selection range of 'The Richer Plain Yogurt' lineup.”