Seoul Milk's Farmers Greek hits 1 million sales milestone

Seoul Milk's premium daily Greek yogurt brand, Farmers Greek, is proving its competitiveness in the fermented milk market through its use of high-quality Na100% raw milk.

Seoul Milk announced that its five Farmers Greek products, launched last May, surpassed 1 million in cumulative sales within just three months. This success is attributed to a differentiation strategy that focuses on the inherent value of milk, the fundamental ingredient of yogurt.

Farmers Greek is a premium daily Greek yogurt brand built on the responsibility of farming households to support healthy lifestyles. The brand is characterized by its use of 'Na100%' raw milk, which is collected from Seoul Milk's exclusive ranches.

Na100% raw milk is the highest grade of high-quality raw milk in Korea, being the first to achieve Grade 1 for somatic cell count and Grade 1A for bacterial count. Because the flavor of the raw milk determines the quality of the final product, Seoul Milk selected Na100% raw milk to achieve the deep flavor and thick texture characteristic of authentic Greek yogurt.

Additionally, the brand utilizes 'YO-Athena 4.0,' a traditional Greek lactic acid bacteria strain that preserves the natural characteristics of the ingredients, to minimize sourness and maximize a savory, nutty taste. With a balanced protein profile and a lactose-free (0% lactose) formula, the yogurt is designed for anyone to enjoy as a meal replacement, light snack, or dessert.

To cater to diverse consumer lifestyles, the product lineup includes Unsweetened Plain (400g), Blueberry (400g), Unsweetened Plain (150g), and Blueberry (150g). Last month, the company completed its five-product lineup by launching the pouch-type 'Farmers Greek Fresh Blueberry (120g),' which caters to the 'On the go' consumption trend by enhancing portability.

Driven by this momentum, the five Farmers Greek products continued their growth, surpassing 1 million in cumulative sales as of the end of July. Following the enthusiastic consumer response, Seoul Milk plans to continuously expand its product lineup.

"Under the principle that good Greek yogurt starts with good raw milk, our strategy of focusing on high-quality milk competitiveness led to a positive consumer response and the remarkable achievement of 1 million sales," said Lee Eun-Kyung, head of the Fermented Milk Marketing Team at Seoul Milk. "Moving forward, we will continue to introduce differentiated dairy products that embody Seoul Milk's unique DNA by combining 89 years of farming responsibility with advanced technology.""