Nongshim partners with Olive Young and Sanrio to promote K-snacks to tourists

Nongshim launches new regional-flavored snacks featuring Sanrio's Hello Kitty at Olive Young to attract foreign tourists and young consumers.

Aug 25, 2026 · Updated on Aug 25, 2026

NBNTV = Jung Chang-gyu. Nongshim is launching a campaign to promote K-snacks to foreign tourists through a collaboration with Olive Young and Sanrio Characters.

Nongshim K-Snack Tour Olive Young Pop-up Store Image

Nongshim announced on the 25th that it will release two new snack products at Olive Young on the 30th as part of the 'Olive Young Pick' campaign, which features a concept of regional foods and Sanrio character collaborations.

Designed to target foreign tourists and young consumers, the campaign will feature 'Dakdari Nugget Yangnyeom Chicken Flavor' and 'Potato Chip Sweet Corn Flavor' at Olive Young, both featuring Sanrio's iconic Hello Kitty on the packaging. Additionally, a pop-up store themed 'Nongshim K-Snack Tour' will operate at the Olive Young Central Myeongdong Town throughout September.

The two new products reinterpret famous regional foods into Nongshim snacks. The Dakdari Nugget Yangnyeom Chicken Flavor was inspired by Suwon's famous fried chicken, capturing the signature crispy texture of breaded nuggets along with the spicy and sweet flavor of Korean-style yangnyeom chicken, made with ingredients like gochujang and tomato.

The Potato Chip Sweet Corn Flavor was developed using corn from Gangwon-do. These thin, crispy potato chips capture the sweet and salty flavor of sweet corn sourced from the region. Both products feature Hello Kitty on the packaging to add an element of fun for consumers.

The Nongshim K-Snack Tour pop-up store will showcase a total of 10 varieties, including the two new products, four types of 'Ppang Bujang' under the 'Nongshim K-Bakery Snack' concept, two types of 'Dakdari' under the 'Nongshim K-Chicken Snack' concept, and two types of Potato Chips. Through the pop-up, Nongshim aims to introduce Korea's diverse flavors to young consumers and tourists in a fun and familiar way.

A Nongshim official stated, "Through this campaign, we hope that both domestic and international consumers will experience Nongshim snacks in a new and fun way. We will continue to expand consumer experiences to promote the charm of Nongshim K-snacks through various products and marketing in the future."