Orion launches Poca Chip Hwang cheese flavor

| NBNTV = Reporter Kim Min-ho | Orion announced on the 3rd that it has launched Poca Chip Hwang cheese flavor, allowing consumers to enjoy the sweet, savory charm of Hwang cheese paired with the freshness of new potatoes.

The most significant feature of the new Poca Chip Hwang cheese flavor is its "double cheese coating," a first for the Poca Chip line, which maximizes the deep flavor of the cheese. Unlike existing products, the company applied Hwang cheese cream to the potato chips and then added Hwang cheese powder on top to create an even richer, more savory profile.

While maintaining the signature crispness of the new potato Poca Chips, the product implements the familiar combination of potato and cheese in a differentiated way, providing a unique taste experience that sets it apart from previous offerings.

Orion led the Hwang cheese trend in February by introducing three limited edition Hwang cheese products under the "Cheese Workshop" theme. By adding Hwang cheese to long-beloved steady sellers such as "Chokchok Chocolate Chip" and "Mitz," the company is expanding its product lineup while gaining enthusiastic responses across all generations through the hip transformation of its legacy brands. As the company has added the highly popular Hwang cheese flavor to its seasonal "Haet Poca Chip," the product is expected to be a hit among young consumers.

An Orion official stated, "Poca Chip Hwang cheese flavor is a new product that maximizes the rich, natural taste of Hwang cheese through double coating. You will be able to feel the freshness of new potatoes and the deep flavor of cheese in every bite."