Sung Si-kyung approaches Netflix to boost global K-singer reach

Singer Sung Si-kyung is actively working to expand the global reach of K-content. In a recent video on his YouTube channel 'Sung Si-kyung SUNG SI KYUNG,' he shared updates on his life following his recent concert and expressed his ambitions to help K-singers expand overseas.

"I want to promote K-singers" — Sung Si-kyung's mission leads to direct proposal to Netflix

In the video, Sung shared his reflections on his recent successful concert and discussed his efforts to increase the international accessibility of Korean vocalists. He expressed regret over the current landscape, noting, "K-pop is often seen as just being about idols, but our country also has such great swingers," adding that it feels as though "Netflix doesn't show much interest." Following this, Sung revealed specific actions he is taking, stating, "I am currently proceeding with a sense of mission for K-singers by meeting with high-ranking officials to make requests," which includes the process of seeking permission from composers. This move is interpreted as an effort to ensure that music content, which is currently concentrated on domestic services, can be delivered to international fans through global platforms like Netflix.

Busy schedule ahead of 7,000-seat Japan concert... September album and future plans

Sung shared details regarding his non-stop schedule, recounting his recent activities: "As soon as the concert ended, I couldn't even rest for a single day; I went to Jeju Island, visited gourmet restaurants, did a photo shoot, and attended events." He is now focusing heavily on concert preparations, noting, "My first 7,000-seat performance in Japan is just around the corner."

Changes to YouTube 'Meokeultende' and future content direction

Sung also shared his thoughts on the growth of his YouTube channel 'Meokeultende.' Comparing the current success to periods when he struggled with low view counts, he expressed joy at the growing popularity, saying, "Now, views are exceeding 100,000 or 200,000." He also expressed gratitude for the channel's growth, noting, "I always felt a great sense of apology when seniors visited." Regarding future content management, he emphasized collaboration with his production team. He teased changes to his YouTube content, stating, "In the future, I want to brainstorm ideas with my staff and try various things, such as themes involving clothing." He revealed plans to move more actively by brainstorming ideas with his staff "after the first concert in October is over."