TIOT reveals behind-the-scenes of Bibigo commercial for US and Canada

K-pop group TIOT has shared a glimpse into the filming of their latest commercial targeting the US and Canadian markets.

According to Ep.49 of TIOT's self-produced content 'MOMENT-IOT', the members visited a studio to film a commercial for the food brand Bibigo. The video captures the entire process, from hair and makeup preparations to the members waiting on set.

Bibigo commercial targets US and Canada markets

According to the video description, this Bibigo commercial is scheduled to air in the United States and Canada. In the video, the members are seen preparing for the shoot by undergoing hair and makeup styling to match the commercial's concept. In particular, Minsung demonstrated the styling process tailored to the concept, utilizing both his own hair color and a wig designed to complement the theme.

The footage includes the process of setting up lighting for 6-second cuts and the breaks in between. During the waiting periods, the members shared conversations, conveying the lively atmosphere on set.

"We want to say hello to the Americas" – Thoughts on their first commercial activity

After finishing the shoot, the members expressed the significance of this milestone. The group emphasized that this commercial is an opportunity to introduce TIOT to consumers across the Americas, including the US and Canada. The members shared, "We hope the Bibigo commercial can allow us to say hello to people in the Americas, especially those in Rocky [likely referring to North America]."

The members also discussed the production process, revealing that they participated in creating the commercial's CM song. According to the video, the group directly composed one of the two CM songs, while Kum Jun-hyeon lent his expertise to the other. The members added, "Everyone was pleased with the final result, and we finished the commercial filming on a pleasant note."

The group concluded with their ambitions, stating, "It feels meaningful to be able to show ourselves to so many people through our first commercial activity. We will work even harder to become a TIOT that shows many new sides in the future."