Bonjour Bakery items now available on Coupang

NBNTV | Reporter Jeong Dong-jin

Variety entertainment meets Rocket Delivery.

According to Coupang on the 11th, a special product exhibition has launched featuring the bakery items, desserts, and kitchenware showcased in the Coupang Play variety show Bonjour Bakery.

Bonjour Bakery is a healing baking variety show that premiered on the 8th. It follows Kim Hee-ae, Cha Seung Won, Kim Seon-ho, and Lee Ki Taek as they run a senior dessert cafe in a quiet rural village. In collaboration with premium food brands La Bocca, Artisée, and Breadmill, Coupang is selling seven types of dessert recipes carefully crafted using seasonal ingredients directly grown and harvested by the cast.

To allow customers to enjoy the same desserts they saw in Bonjour Bakery, Coupang is exclusively selling the related products through Rocket Fresh, its fresh food dawn delivery service.

A standout product is the Green Barley Field Tart. Inspired by green barley, a specialty of the Gochang region, the tart offers a familiar flavor from its dough base to its toppings, while adding an exotic texture that differentiates it from traditional desserts, earning high praise from the seniors in the show.

Other items that will be revealed in upcoming episodes, such as Green Barley Brioche, Bokbunja Croissants, Peanut Pain au Chocolat, Sweet Pumpkin Babka, Sweet Potato Galette, and Vanilla Choux, are also available for purchase.

The premium kitchenware used by the cast during their baking can also be found on Coupang. The collection includes a wide array of stylish kitchen items, such as Steny mixing bowl sets and Wagensteiger high-performance stainless steel cooking tools.

A Coupang official stated, "We prepared this special exhibition to deliver a message of building empathy with the senior generation to viewers, while simultaneously providing customers with the experience of receiving the bakery items and products featured in the show through fast delivery. We will continue to expand differentiated shopping services that can only be experienced on Coupang by linking with Coupang Play's original content."