TUIDE teases first EP 'TUNE & PLAY' with 'SUN KISS' teaser

TUIDE, a rookie group under HYBE LABELS, has signaled the beginning of their first mini-album era. The group teased the start of their official activities by releasing a music video teaser for "SUN KISS," the title track from their debut EP, [TUNE & PLAY].

The 31-second teaser compactly captures the song's atmosphere, utilizing a sensual visual aesthetic and color palette that hints at the visual identity of "SUN KISS." High expectations are building for the project, as a top-tier domestic production team was brought in to ensure musical perfection.

Heightened anticipation with GroovyRoom's production

At the musical center of this album is producer GroovyRoom. Composed of Lil Moshpit and Park Gyu-jeong, GroovyRoom serves as the music producer, defining the specific sound signature TUIDE will present. The addition of such heavyweight production to the rookie group's first steps has captured the attention of global fans.

The visual direction was also handled by a professional creative team. A visual creative team consisting of Kim So Yeon, Lee Chae-bin, Oh Se-bin, and Choi Yu-jeong designed TUIDE's debut image, while Shin Min-kyung, Lee Seul-gi, and Hwang So-young handled performance directing to elevate the stage presence. OUI KIM directed the video, implementing a sophisticated mise-en-scène.

First EP to be released August 24 at 6 PM

TUIDE's first EP [TUNE & PLAY] will be officially released on August 24, 2026, at 6 PM (KST). The release will coincide with 5 AM (ET) in North America, targeting a simultaneous global launch. This album is expected to be the definitive showcase of TUIDE's musical identity.

Industry attention is focused on whether TUIDE's debut—combining the visual elements from the teaser with GroovyRoom's production—can set a new trend in the K-pop scene. TUIDE has already completed pre-orders and streaming preparations across major music release platforms.