TUIDE to debut with first EP 'TUNE & PLAY'

TUIDE, a rookie group under HYBE Labels, has officially announced the start of their activities. Ahead of the release of their first mini-album 'TUNE & PLAY', the group has entered a debut countdown with teaser videos featuring members Elena, Saki, and Sea.

Three-member TUIDE to launch with first EP 'TUNE & PLAY'

TUIDE will release their first EP, 'TUNE & PLAY', on August 24, 2026, at 6 PM (KST) / 5 AM (ET). The album captures the process of 'STEP ONE - WE TUNE', the inaugural stage of the group's journey, and serves as the first EP to fully reveal their musical identity.

The released teaser video, 'STEP ONE - WE TUNE', showcases the presence of Elena, Saki, and Sea. This project marks the first step in defining TUIDE's musical direction. The three-member lineup is expected to build a unique team identity through their distinct charms. As suggested by the title 'TUNE & PLAY', the group emphasizes an image of tuning and enjoying music, signaling the beginning of their musical universe.

Visualizing the start of 'STEP ONE - WE TUNE'

The recently released video was produced under the title 'STEP ONE - WE TUNE' to announce the beginning of the journey toward the first EP. The footage focuses on the visuals and atmosphere of Elena, Saki, and Sea, heightening anticipation for the musical release on August 24, 2026. Through this video, TUIDE visually implements 'STEP ONE', sending a clear signal of their debut to fans.

Multi-channel strategy targeting global fandom

TUIDE aims to target the global market immediately upon debut. The group is expanding its reach by activating major social media platforms worldwide, including YouTube, Instagram, TikTok, X (formerly Twitter), Weverse, Facebook, Weibo, Bilibili, and Douyin. This multi-faceted approach is seen as a strategy to rapidly secure a global fandom beyond Korea.

Currently, TUIDE is engaging with fans through all official channels, including YouTube (@TUIDE_official), Instagram (@tuide_abd), TikTok (@TUIDE_official), X (@TUIDE_official), Weverse (tuide), Facebook (TUIDE.official), Weibo (tuideofficial), Bilibili (3706998310832212), and Douyin (v.douyin.com/hyt0bTywxH8). This wide-ranging platform presence ensures that fans worldwide can access TUIDE's content anytime, anywhere.

The first mini-album, releasing August 24, serves as the foundation for TUIDE's musical universe. Industry attention is focused on how the group, prepared under the HYBE Labels system, will establish themselves in the market.