HYBE rookie TUIDE to release debut EP 'TUNE & PLAY' on Aug 24
HYBE LABELS' rookie group TUIDE prepares for a global debut with the release of their first EP, 'TUNE & PLAY,' on August 24, 2026.
TUIDE, a rookie group under HYBE LABELS, has officially announced the start of their musical journey. The group has finalized the release schedule for their first EP, 'TUNE & PLAY,' marking their readiness to enter the global music market.
TUIDE will release their debut EP [TUNE & PLAY] simultaneously worldwide on August 24, 2026, at 6 PM (KST) and 5 AM (ET). As the first project to capture the group's unique identity, the release time has been strategically set to engage a global fandom.
A new stage leading to 'STEP TWO'
A recently released video titled 'STEP TWO - WE PLAY #TUIDE' serves as a teaser for the group's next phase. The 31-second clip aims to heighten anticipation by hinting at the musical color and artistic direction TUIDE will showcase.
Through the keyword 'WE PLAY,' the group visually conveys the dynamic energy and musical playfulness they aim to project. Industry observers are eager to see the musical narrative TUIDE will build through this debut EP, developed under the systematic management of HYBE LABELS.
Global social media blitz ahead of debut
Ahead of the album launch, TUIDE will activate a wide range of major global social media channels, including YouTube, Instagram, TikTok, X (formerly Twitter), Weverse, Facebook, Weibo, Bilibili, and Douyin. This move signals a determined effort to target markets in North America and Europe alongside Asia.
The proactive use of diverse international platforms reflects a classic global expansion strategy for K-pop rookies. All eyes are now on the global charts to see how the first EP [TUNE & PLAY] will perform upon its August 24 release.
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