Stray Kids releases 'This & That' music video with unique visuals

The group Stray Kids has officially connected with fans worldwide with the release of the music video for their new song, 'This & That.' The video visually expands the unique universe the group has built through their musical journey, leaving a powerful impression on viewers.

The world of 'This & That' brought to life through sensory visuals

The released music video densely portrays the signature atmosphere of Stray Kids over a total duration of 193 seconds. A key feature is the inclusion of diverse elements implied by the title 'This & That' throughout the video, adding visual depth. The members' individualistic performances and sophisticated mise-en-scène maximize the song's energy and enhance immersion.

The video focuses on visually embodying the musical identity of Stray Kids. With this new song, the group has expanded their musical spectrum by introducing new experimental elements while maintaining the musical grammar they have established. The flow of the video is closely intertwined with the song's progression, visually proving the vast reach of their musical capabilities.

Global musical influence spreading through major platforms

Simultaneous with the release of the new song, Stray Kids is reaching fans globally through major music release platforms. 'This & That' is being serviced through world-class platforms including Spotify, Apple Music, and iTunes, marking a full-scale push into the global music market.

Given their established and powerful global fandom, all eyes are on how the new song will perform on major music charts. Through these activities, Stray Kids is expected to further solidify their position in the global music market while elevating their musical artistry.

Omnidirectional communication via social media

Stray Kids continues to expand touchpoints with fans by operating various social media channels, including YouTube, Twitter, Instagram, TikTok, Facebook, and Threads. The group has formed strong bonds by communicating with fans in real-time through their official YouTube channel and various social platforms.

Furthermore, they maintain close communication with fans through 'FANS,' an official fan application available on both Android and iOS. The release of this music video is expected to serve as an opportunity to once again confirm the group's global influence by leveraging their diverse digital channels alongside new video content.