Rosé 'new trick' music video hits 5 million views in just 0.3 days

Rosé's new music video for 'new trick' is drawing massive attention, showing a rapid surge in viewership immediately following its release. The video, titled 'ROSÉ - new trick (OFFICIAL MUSIC VIDEO)' and posted on Rosé's official YouTube channel, surpassed 5 million views approximately 0.3 days after its debut.

Surpassing 1 million and 3 million views in rapid succession

According to data from the official channel, the 'new trick' music video, released on September 18, 2026, surpassed both 1 million and 3 million views on its release day. The view count has continued to climb at a record-breaking pace, reaching a cumulative 5,596,625 views as of September 19, 2026. The video set a significant milestone by exceeding 5 million views in just 0.3 days.

Directed by Dave Meyers, conveying deep messages through lyrics

The music video was directed by Dave Meyers. The lyrics feature powerful lines such as "I’ll pick my heart off the floor", "New trick, watch this", "I’m kickin’ the door", "Get out, Ka-pow", "Bitch, I know the cure", "You can’t stop a girl who’s been broken", and "Door closes, and she’ll kick another one open". The song describes emotional states and the fleeting nature of unconditional love with lyrics like "Maybe I’m emotional / I lay my dreams out on the table" and "Love is unconditional / Then disappears just like a rainbow". It further explores the process of overcoming heartbreak and finding new ways to move forward through lines such as "I can turn a staying in / Into a 6am night out" and "I can turn a reminisce / Into 'I don’t remember now'".