POW builds anticipation with 'Flavor' pre-release teaser

K-pop group POW is capturing fans' attention by showcasing their unique musical identity ahead of their upcoming content release. With the pre-release video for the track 'Flavor' shared via Everline's self-produced series 'Hobby is Idol,' anticipation for the main episode is mounting.

A musical teaser from POW

The pre-release video was strategically produced to heighten excitement for the first episode of 'Hobby is Idol,' scheduled to premiere on Friday, August 21, at 7 PM. The 156-second clip provides a condensed look at the overall atmosphere of 'Flavor,' focusing on conveying the track's mood to give viewers a glimpse of POW's musical direction.

Produced by Everline, 'Hobby is Idol' is a series designed to capture the diverse facets of various artists. Through POW's appearance, the series aims to deliver the group's musical identity through both visual and auditory storytelling. The 'Flavor' teaser serves as a prelude to the main episode, leaving a strong impression on fans regarding the group's creative path.

'Hobby is Idol' Episode 1 officially premieres August 21

POW's full-scale activities begin this Friday. Everline is set to officially release the first episode of 'Hobby is Idol' featuring POW on August 21 at 7 PM. A key point of interest for viewers will be how the musical image established in the 'Flavor' teaser unfolds in the full episode.

Everline has prepared this project to highlight the group's evolving charms. While managing production, the agency is also looking to expand the content's reach by opening communication channels for business inquiries and appearance requests. Meanwhile, fans are eagerly awaiting the main release after catching a preview of the group's musical direction.

Showcasing POW's versatility

Through 'Hobby is Idol,' POW plans to move beyond simple musical performances to showcase the group's multifaceted charms to the public. The official release of Episode 1 on August 21 at 7 PM is expected to be a significant milestone in expanding POW's presence. Everline intends to use this content to deepen the expression of POW's musical color and strengthen their connection with fans.