POLHAM KIDS unveils 2026 FW collection celebrating 10-year heritage

| NBNTV = Ju Hyeon-ung | To celebrate its 10th anniversary, POLHAM KIDS, the kids' casual brand from A-tion Fashion, has unveiled its 2026 Fall/Winter (FW) collection, 'RE:ARCHIVE,' which blends the brand's classic sensibility with practicality.

The collection reconfigures the signature styles POLHAM KIDS has presented over the past decade to better suit the lifestyles and tastes of modern children. The designs prioritize comfort for daily wear while addressing the ease of care and durability that parents value most.

Operating under the slogan 'Happy Together, POLHAM KIDS,' the brand develops casual wear designed for children's free and comfortable daily lives. This season, building on its brand heritage, the company presented the collection under the theme of 'a collection containing the hearts of parents.'

Key offerings include long-sleeve T-shirts and flannel shirts. The long-sleeve T-shirts utilize a cotton-polyester blend to ensure a soft feel and reduce wrinkling. Given that children's clothing undergoes frequent washing, the products were specifically designed for easy maintenance.

The flannel shirts feature brushed fabric to enhance warmth and a cozy fit. They offer seasonal versatility, serving as standalone pieces during transitional weather or as layers with T-shirts and outerwear in the winter.

The denim collection features comprehensive improvements in fabric, finishing, and silhouette. POLHAM KIDS established '3F'—an acronym for Fabric, Finishing, and Fit—as the core standard for the 2026 FW denim lineup.

The brand utilized fabrics with enhanced elasticity and durability to accommodate children's active movements, while improving finishing quality to ensure garments maintain their shape after repeated laundering. The collection also offers expanded utility through designs and fits that pair easily with various tops.

The brand noted that it focused on maintaining reasonable price points while leveraging global production processes to perfect the fabric, washing, and fit.

"We have added mobility and ease of care to the classic brand sensibility maintained over the past 10 years," a POLHAM KIDS official stated. "This collection will provide a comfortable, warm day for children and a practical choice for parents."

The official added, "We will continue to present products that satisfy both children and families, steadily developing the value of 'Happy Together, POLHAM KIDS.'"