Polham Kids unveils 'JUST DENIM' collection focusing on FABRIC, FIT, and FINISHING

| NBNTV = Joo Hyeon-ung |

Polham Kids, operated by A-tion Fashion, has introduced a new kids' denim product line centered on fabric, fit, and washing.

A-tion Fashion (CEO Park Hui-chan) announced that its kids' casual brand, Polham Kids, has unveiled the 'JUST DENIM' collection.

Polham Kids established the product composition standards for the new collection as the '3F'—FABRIC, FIT, and FINISHING. This framework categorizes the essential materials, shapes, and processing methods required for denim products into three core criteria.

For the FABRIC, the brand utilized stretch denim from specialized manufacturer Pioneer Denim. The FIT was designed in various forms to accommodate the body types and preferences of growing children, featuring an inner waistband detail for added comfort.

To celebrate the launch of 'JUST DENIM', Polham Kids is running a promotion from the 3rd through the 30th of this month.

A Polham Kids official stated, "When parents choose clothes for their children, they ultimately care about whether the clothes are comfortable and if they will be worn frequently over time. We focused on the balance of FABRIC, FIT, and FINISHING by contemplating the standards of high-quality denim that remains timeless."