Polham unveils 'RE: ARCHIVE' 2026 FW collection

| NBNTV = Ju Hyeon-ung

Polham, the casual brand operated by A-tion Fashion (CEO Park Hui-chan), has unveiled its '2026 FW Collection,' a modern reinterpretation of the brand heritage accumulated over 20 years.

With 'RE: ARCHIVE' as its core message, this season redefines the classic casual wear Polham has long provided through a contemporary lens. By incorporating modern silhouettes, materials, and styling, the brand promotes the value of "clothes that can be worn for a long time, clothes you want to choose again even as time passes."

Launched in 2004, Polham has offered products that span generations and trends based on basic casual wear. The brand has continuously evolved its materials, design, and product competitiveness to match changing lifestyles and consumer tastes, offering casual wear that allows anyone to comfortably enjoy their own style under the slogan 'Happy Together.'

The 2026 FW Collection goes beyond merely reproducing Polham's existing archives; it reconfigures the classic values the brand has built through a modern perspective. While maintaining the essence of classic casual wear, the collection increases daily versatility by updating fits, materials, and colors.

The signature products for the autumn season are check shirts and chino pants. These two items, long-standing staples of the Polham lineup, intuitively convey the RE: ARCHIVE message.

The check shirts are made of 100% cotton with a peach finish for a soft touch and comfortable fit. Available in regular fits and various check patterns, they can be worn alone or layered with knits and outerwear.

The chino pants utilize a cotton-spandex blend twill material for durability and elasticity. A newly introduced wide fit creates a natural, three-dimensional silhouette, with colors designed to pair perfectly with autumn and winter staples like shirts and knits.

Polham is also strengthening its signature denim collection through the 'JUST DENIM' campaign. The brand focused on enhancing overall quality by setting '3F'—Fabric, Finishing, and Fit—as its core criteria.

By utilizing lightweight, comfortable materials and various washing techniques, the brand captured the seasonal feel and unique mood of each product. It also expanded silhouette options, including wide fits, to meet diverse body types and styling demands.

Brand ambassador Song Kang participated in the 2026 FW campaign to showcase Polham's new classics. Featuring major seasonal items such as check shirts, knits, and denim, he expressed the RE: ARCHIVE aesthetic through comfortable yet sophisticated styles.

The brand expects heightened interest in the campaign as the tvN drama 'Four Hands, Two Sonatas,' starring Song Kang, is scheduled to air at the end of August.

"Legacy is not about repeating the past, but about continuing values that can be chosen again even as time passes," a Polham official stated. "The 2026 FW Collection is a season where Polham reinterprets the classic casual wear it has steadily presented with today's sensibility.""

The official added, "Moving forward, based on our 'Happy Together' philosophy, we will continue Polham's unique heritage by presenting casual wear that anyone can enjoy and express through their own style.""