Song Kang and Jang Gyu-ri star in Polham's 2026 FW denim collection

| NBNTV = Ju Hyeon-ung |

Polham, a casual brand operated by E-Tion Fashion, has unveiled its 2026 Fall/Winter (FW) denim collection featuring actors Song Kang and Jang Gyu-ri as models.

The collection focuses on material, washing, and fit, showcasing seasonal items such as wide denim.

Polham announced that it has released the 2026 FW season 'JUST DENIM' collection and pictorials. The collection is composed of key elements including denim material, processing methods, and silhouettes.

Polham established the '3F' standard for the collection's products: FABRIC, FINISHING, and FIT. Natural washing was applied to the denim fabric, and some products include an inner waistband.

Actors Song Kang and Jang Gyu-ri participated in the released pictorials. Song Kang wore indigo-colored wide denim pants paired with a checked shirt and a denim work jacket. Jang Gyu-ri showcased a style combining super wide denim pants with a checked shirt.

A Polham official stated, "JUST DENIM is not about talking about a new kind of denim, but rather a campaign to re-present the denim that Polham has long excelled at through a modern sensibility. By staying true to the basics of material, finishing, and fit, we have ensured that anyone can easily choose and enjoy the denim that suits them best."

Polham plans to sequentially release its 2026 FW season denim products alongside the 'JUST DENIM' campaign.