Seo Eve teams up with ISSEI for new single 'Choco Latte'

Seo Eve is set to embark on a new musical journey by joining forces with Japanese global creator ISSEI. To mark the launch of this global project, Seo Eve has released her new single 'Choco Latte,' a collaboration with ISSEI, Japan's No.1 creator, who commands a massive combined following of approximately 93 million across global SNS platforms.

The third installment in her hit story series

'Choco Latte' serves as the third entry in Seo Eve's ongoing story series, following the success of her previous tracks 'Maratanghulu' and 'Kung Kung Ta.' Taking inspiration from hand-clapping games popular among children, the song features an addictive melody and a cheerful pop-dance rhythm designed for easy sing-alongs.

The track's centerpiece is the hand-based choreography that highlights Seo Eve's signature lovely and energetic charm. The movements are simple yet intuitive, allowing global fans to easily follow along. For this production, Nam Dong-hyun handled the composition and arrangement, while Seo Eve contributed directly to the lyrics, infusing the track with her unique musical identity.

A milestone in Korea-Japan global collaboration

This release represents more than a simple collaboration. By partnering with ISSEI—a creator with an overwhelming influence of roughly 93 million SNS followers—the project stands as a major Korea-Japan global collaboration. This move is expected to be a pivotal turning point for Seo Eve as she expands her musical reach into Japan and the broader global market.

With 'Choco Latte,' Seo Eve extends her established series while strategically broadening her connection to international audiences by aligning with a creator who possesses a massive global fandom. The project creates a synergy between Seo Eve's bright energy and ISSEI's immense global reach.

A music video about finding friendship in strangers

The music video visually amplifies the song's bright atmosphere, narratively following two strangers as they hold hands and grow into friends. This heartwarming story of connection and understanding complements Seo Eve's vibrant energy, adding a layer of visual enjoyment to the experience.

Rather than focusing solely on dance, the video's narrative captures the emotional resonance of two different individuals communicating and building a bond. This storytelling, paired with the hand-clapping-inspired choreography, weaves a warm message into the cheerful rhythm of 'Choco Latte.'

The project is garnering significant attention as a high-profile collaboration between a Korean artist and a heavyweight Japanese creator. Fans are eager to see how the universe of Seo Eve's story series will expand beyond Asia into the global market through her partnership with ISSEI.