Lee Hae-in offers spicy advice in new series 'One Bite Counseling Center'

Artist Lee Hae-in has opened a new channel for communication. Known for her reputation as a "small eater," Lee presented the first episode of "One Bite Counseling Center," a new series where she addresses viewers' concerns while eating spicy food.

In the premiere, Lee ate Yeopgi tteokbokki and Buldak Bokkeum-myeon while reading and responding to stories submitted by viewers. As the debut episode, the intensity of the stories was high, focusing on sharp interpersonal conflicts such as stingy boyfriends, friends who take advantage of others, colleagues who steal credit, and partners who cross the line.

A meeting of spicy food and spicy stories

Lee kicked off "One Bite Counseling Center" with intense flavors. The choice of Yeopgi tteokbokki and Buldak Bokkeum-myeon aligns with the nature of the submissions; since the stories dealt with betrayal and conflict, the production connected the heat of the food with the "spiciness" of the dilemmas.

True to her nickname as a "small eater," Lee remained focused on the viewers' concerns even while eating. Moving beyond a simple mukbang, she sought to connect with her audience by directly addressing the complex relationship issues encountered in daily life. She offered her own unique perspectives on realistic problems, such as problematic partner behaviors and difficult colleagues.

Expanding into communication-oriented content

"One Bite Counseling Center" was designed to help Lee communicate more closely with her fans. By moving away from her traditional activities and adopting a format that listens to and responds to viewers, she aims to strengthen her bond with her fandom. She has also ensured the series' sustainability by encouraging fan participation through a story submission link.

The themes explored in the first episode touch upon universal conflicts experienced by many today. By addressing these concerns one by one, Lee has established a space for communication where she offers light yet clear advice, fitting the show's title. Fans are now watching to see what themes and menus she will choose to soothe their hearts in future episodes.