Jonathan transforms into choir conductor for 'Ensemble' campaign

Broadcaster Jonathan has transformed into a conductor for the global children's choir 'Ensemble,' working in harmony with the young singers. Known as the 'President of Elementary Students' due to his natural rapport with children, Jonathan has stepped up this time as a musical mentor rather than just a playmate.

As part of the multicultural awareness campaign 'Ensemble,' Jonathan took on the role of 'Deloris,' the iconic choir director from the film 'Sister Act.' As children from diverse backgrounds work to create a single harmony, Jonathan serves as a leader to draw out each child's unique charm.

A new challenge: Jonathan transforms into 'Deloris'

In the video, Jonathan initially shows confidence in mingling with the children, but faces unexpected challenges once the members of the global children's choir 'Ensemble' appear. Because the group consists of children from various cultural backgrounds, a different approach was required. Jonathan demonstrates his leadership by respecting the individual charms of the children while guiding them to unite in a single voice.

The connection with the children goes beyond mere play, evolving into a tuning process to complete the musical ensemble. Jonathan contemplates how the different voices can blend into a single chord, embodying the core campaign values of inclusion and coexistence.

The message of the 'Ensemble' cultural diversity campaign

This collaboration is part of 'Ensemble,' a multicultural awareness campaign led by CJ Donors Camp. The campaign aims to raise awareness of cultural diversity and promote the values of social inclusion and coexistence. Jonathan's role as choir director symbolically demonstrates how members from diverse backgrounds can achieve harmony.

Through the process of children with distinct voices and personalities coming together to create a complete piece of music, the global children's choir 'Ensemble' provides an experience that turns differences into richness rather than discrimination. The harmony created by Jonathan and the children represents a small step toward the 'One world' envisioned by the campaign.