Odd Youth captures summer vibes with 'can't go back' MV

The group Odd Youth is reaching the peak of summer with their third single, 'can't go back.' On August 19, 2026, at 6 PM KST, Odd Youth officially kicked off promotions by unveiling the music video for 'can't go back' to fans worldwide.

A third single capturing the essence of summer

The new track, 'can't go back,' marks Odd Youth's third single release. The music video visually translates the song's atmosphere, effectively showcasing the group's unique identity. The members—MAYA, MAIKA, KANIE, and YEEUM—deliver a high-energy performance perfectly suited for the summer season.

The single leans heavily into the seasonal theme of SUMMER, embodying the distinct aesthetic of Odd Youth. Released on Wednesday, August 19, 2026, at 6 PM KST, the music video converts the musical flow of the title track into cinematic visual beauty. MAYA, MAIKA, KANIE, and YEEUM infused the video with their individual charms to capture the specific summer mood the single aims to convey.

The album is currently available for purchase through the official retailer, Top Star Mall (topstarmall.com). Alongside this music release, Odd Youth is expanding its global reach by maintaining active presence on various social media channels, including Instagram, Twitter, TikTok, Facebook, and Weibo. The strategic use of diverse platforms, particularly Weibo, is seen as a move to engage their international fandom.

Multifaceted communication targeting a global fandom

For this promotional cycle, Odd Youth is teasing various content pieces designed to highlight each member's individuality. In addition to offering an official membership, the group has increased fan accessibility through integrated channel management via Linktree. Their established social network—spanning official Instagram (oddyouth_official), Twitter (oddyouth_offcl), TikTok (od_youth), and Facebook (oddyouthofficial)—serves as a real-time hub for fans worldwide.

This third single promotion aims to go beyond a simple music release, seeking to build an organic connection with the global community. The multifaceted platform management, including the official Weibo channel, demonstrates a strategic effort to expand influence in the global market, particularly in Asia. Through this activity, MAYA, MAIKA, KANIE, and YEEUM are providing an environment where fans can connect more deeply via the official membership.

Expanding musical spectrum and future steps

'can't go back' is expected to serve as a turning point for the group, expanding their musical spectrum by capturing the intense heat of summer. Building on the summer image established with this single, Odd Youth is poised to continue developing their original musical world. The release of this single and its accompanying music video serves as a testament to the group's growing musical capabilities.