Odd Youth 'can't go back' MV hits 1 million views in two days

Rookie group Odd Youth is proving the power of their global fandom, maintaining the momentum established during their debut. The music video for the group's third single, 'can't go back,' is drawing significant attention following an explosive surge in views immediately after its release.

Since the music video for 'can't go back' was released on August 19, 2026, at 6 PM (KST), it has surpassed 1 million views in just 2.2 days. The video has currently recorded 1,028,528 views, averaging 467,512 views per day—an exceptional rate of growth for a rookie group.

1 Million Views in Just 2 Days: Rapid Global Growth

This milestone serves as a clear indicator of how rapidly Odd Youth's global fandom is expanding. The view count, which stood at 683 two days prior to the release, surged to 1,027,845 within just two days, reflecting a steep upward trend. This rapid growth is interpreted as a result of widespread interest that transcends specific geographic regions.

Odd Youth showcased a unique musical identity through this third single. The title track 'can't go back' features members MYAH, MAIKA, KANNY, and YEEUM, who contributed to the track's high production quality. The visual elements and musical direction of the music video resonated with global listeners, driving the high view count in such a short period.

Targeting the Global Market

Alongside this single release, Odd Youth is expanding its reach by activating various global social media channels, including Instagram, X, TikTok, Facebook, and Weibo. By simultaneously operating platforms targeting both Western fandoms and Asian markets like Weibo, the group is accelerating its global expansion.

The third single 'can't go back' is currently available on major music release platforms and official stores. Following their demonstration of powerful fandom strength, all eyes are on what records Odd Youth will set next in the K-pop market.