ZUP targets Japanese market at Tokyo Gift Show with Konkuk University GTEP

NBNTV = Jung Chang-gyu. A Korean baby products company showcased silicone medicine bottles and children's bath products to Japanese consumers and distribution buyers. ZUP participated in an international exhibition held in Tokyo to conduct local market research and buyer consultations.

ZUP announced its participation in the 'Tokyo Gift Show,' where it exhibited reusable silicone medicine bottles and a new line of children's bath additives. The Tokyo Gift Show is a major exhibition featuring companies and buyers from various sectors, including household goods, beauty, and healthcare.

The primary exhibit, the silicone medicine bottle, is designed for multiple uses thanks to its durable silicone material. ZUP previously introduced this product to the Japanese market through the crowdfunding platform Makuake in 2023.

At this exhibition, the company also unveiled its new children's bath additives. ZUP is currently expanding its product lineup from medication-related items to household goods for children and families, such as bathing and hygiene products.

The local initiative was conducted in cooperation with the Konkuk University team of the Global Trade Experts Training Program (GTEP), organized by the Korea International Trade Association. During the exhibition, the team conducted market research and held consultations with local buyers to explore product distribution opportunities.

Choi Hye-mi, CEO of ZUP, said, "This exhibition served as an opportunity for ZUP to grow beyond eco-friendly baby products into a brand that supports the healthy daily lives of children and families."

She added, "We will continue to develop products that reflect the lifestyles and needs of Japanese consumers while expanding our touchpoints with local distribution partners."

ZUP plans to expand its range of medication, bathing, and hygiene products as it continues to seek distribution channels in overseas markets, including Japan.