Onside Company to expand creator IP into offline content

NBNTV = Reporter Joo Hyun-woong | Onside Company is launching artist frames for its affiliated creator, Yuguli, through the self-photo booth brand Photoism.

Starting with this collaboration, the company will implement a strategy to expand the intellectual property (IP) of its affiliated creators into offline content, brand campaigns, and fan engagement projects. Starting this September, frames for other affiliated creators are scheduled to be released sequentially.

The newly produced frames reflect the characteristics of Yuguli's content, which focuses on the beauty and lifestyle sectors. These frames will be available at all Photoism locations both domestically and internationally for one month, through September 11.

Onside Company aims to extend creator content, which is primarily centered online, into the offline realm by leveraging partnerships with external brands.

"This project is a collaborative effort designed to allow fans to experience our affiliated creators' content in an offline setting," said Lee Ju-hyeon, CEO of Onside Company. "Moving forward, we plan to review various IP projects tailored to the unique characteristics of each creator and continue our brand collaborations."

Onside Company operates in creator management, brand marketing, and content production within the gaming and beauty sectors, and is currently diversifying into offline content and IP-related fields.