MUSINSA to launch NOAH x TIMEX MK1 Anchor Watch in Korea

| NBNTV = Kim Min-ho |

Global street brand NOAH is launching its fifth collaboration watch with TIMEX through MUSINSA, marking the first release of the collection in Korea.

NOAH announced on the 4th that the 'NOAH x TIMEX MK1 Anchor Watch' will be released simultaneously through MUSINSA, the brand's own online mall, and NOAH City House stores.

MUSINSA signed an official distribution agreement with NOAH in November 2023 and has spearheaded the brand's growth in Korea by expanding through its online platform and the offline flagship NOAH City House.

This marks the fifth collaboration between NOAH and TIMEX. Following the 'Sun & Moon' watch in 2024, the partnership has maintained a streak of sell-outs with a series of classic designs, including the second 'Moon Phase' 2-piece collection, the third 'Lighthouse' watch, and the fourth 'Oval Moon Phase' watch.

The MK1, which serves as the foundation for this collaboration, is a model introduced by TIMEX in 2018 based on military watch designs from the 1980s. While maintaining the original design, NOAH added brand colors to the dial and strap. Named after the 'Anchor,' the watch features a marine concept characterized by a red anchor graphic on the sub-dial and navy and red striped straps.

The watch features a stainless steel case with a quartz movement and offers 30m water resistance. With a case diameter of 36mm and a lug width of 18mm, the size is designed to be worn comfortably by both men and women.

A MUSINSA official stated, "NOAH and TIMEX have garnered significant popularity and attention whenever their collaboration products are released. We expect this Anchor Watch to continue the synergy between the two brands, and we will continue to present differentiated products and content through collaborations with various global brands."