LIE317 to launch on Hyundai Home Shopping with designer Lee Cheong-cheong

| NBNTV = Ju Hyeon-ung | Hyundai Home Shopping is introducing the women's fashion brand LIE317 in collaboration with designer Lee Cheong-cheong.

The brand will officially launch and unveil its new products during its debut broadcast on Hyundai Home Shopping at 7:30 PM on the 9th.

LIE317 is a women's fashion brand featuring designs by Lee. During the first broadcast, the brand's concept and major new products will be introduced.

Lee began her career in London after graduating from Central Saint Martins in the UK. She currently serves as the general director of the fashion brand LIE and has participated in fashion weeks in Paris, New York, London, and Seoul.

Prior to the official launch, a VIP preview event was held on the 31st of last month at 'LIE SANGBONG' in Kangnam, Seoul. The event showcased the brand's vision, upcoming products, and styling for each item.

VIP guests and influencers attended the event, which featured a fitting session where attendees tried on upcoming products, alongside photo shoots and lucky draws.

Following the preview event, LIE317 is scheduled to reveal the brand and its new products during its first broadcast on Hyundai Home Shopping on the 9th.