HiteJinro launches Ilpoom Jinro highball gift sets

NBNTV = Ban Jae-dong. HiteJinro announced on the 4th that it is releasing limited edition Ilpoom Jinro highball gift sets. The sets were designed to allow consumers to enjoy Ilpoom Jinro more casually, targeting the Mixology trend spreading among the MZ generation.

To help users easily and conveniently prepare highballs, HiteJinro developed the 'Ilpoom Jinro Jigger & Muddler' and redesigned the 'Ilpoom Jinro Highball Glass.' The Jigger & Muddler is a stick-style accessory that combines measuring and stirring functions into one tool. The renewed highball glass features a 350ml capacity and incorporates the fluted design and rectangular silhouette of the Ilpoom Jinro bottle to more clearly express the brand's identity.

The Ilpoom Jinro highball gift sets are available in two varieties: a 2-bottle set and a 3-bottle set. The 2-bottle set includes two bottles of 'Ilpoom Jinro 25' and one renewed Ilpoom Jinro highball glass. The 3-bottle set includes three bottles of Ilpoom Jinro 25, one Ilpoom Jinro Jigger & Muddler, and one renewed Ilpoom Jinro highball glass.

The 2-bottle set will be available at large discount marts nationwide starting the second week of September, while the 3-bottle set will be released sequentially at warehouse-style discount stores nationwide.

A representative from HiteJinro's marketing department stated, "As home drinking and Mixology trends expand, the distilled soju Ilpoom Jinro is becoming an excellent option for highballs. We will continue to introduce the superior quality and diverse ways to enjoy Ilpoom Jinro, providing a differentiated experience for our consumers.'