Ediya Coffee launches sweetener-free 'Zero Tea Water' lineup

| NBNTV = Reporter Kim Min-ho | Ediya Coffee announced on the 18th that it is introducing three varieties of Zero Tea Water as its new tea beverage lineup.

The new product line was designed to meet consumer demand for light, everyday beverages that reduce sugar and calorie intake.

The Zero Tea Water series features three flavors that blend tea with fruit. 'Lemon Green' offers a refreshing experience by pairing zesty lemon aroma with clean green tea. 'Peach Oolong' combines a subtle peach scent with the crisp taste of oolong tea, while 'Shine Jasmine' harmonizes fresh Shine Muscat aroma with delicate jasmine tea.

Notably, these three Zero Tea Water varieties contain no sweeteners. Following the 'ZERO / NO SWEETENER' concept, the products harmonize the clean essence of tea with the fresh flavors of lemon, peach, and Shine Muscat without the use of sweeteners, allowing consumers to enjoy the natural taste of tea and fruit. The launch also reflects recent consumer trends focused on reducing sugar and calorie consumption.

The three Zero Tea Water varieties will be available through offline channels such as large supermarkets, as well as online platforms including Naver and Coupang. The company plans to provide diverse tea beverage options through these various distribution routes.

An official from Ediya Coffee stated, "This new product is a tea beverage with a new concept that reduces the burden of sugar and calories while highlighting the combination of tea and fruit without sweeteners. We will continue to expand our touchpoints with customers by introducing products that reflect changing consumption trends and diverse customer preferences."