KIMBLUE selected as TGS BOOSTERZ ambassador for TGS 2026

With one month remaining until the opening of TGS 2026, organizers have announced a series of partnerships with global giants including Twitch, Razer, SB Payment, and LY Corporation, alongside the official ambassador lineup.

According to the Computer Entertainment Supplier's Association (CESA) on the 18th, global gaming brand Razer has joined as a sponsorship partner for the TGS Creator Lounge Presented by Twitch. Razer will provide gaming chairs, mice, keyboards, and headsets for the streaming spaces within the lounge.

On September 17, the first day of business, Twitch CEO Dan Clancy will deliver a keynote speech at the Makuhari Messe Hall 1 event stage at 1 PM. This will be followed by a discussion with Whalen Rozelle, Riot Games' Global Head of Esports, to explore the future and possibilities of live communities. On September 20, a Meet & Greet event will also be held for Twitch partners and fans.

Visitor convenience and communication infrastructure will also be significantly enhanced. SB Payment will participate as a special sponsor, establishing cashless payment terminal infrastructure for food trucks and family game park shops within the venue.

Kewpie's Kewpie no Tamago will provide free topping services at the food court. LY Corporation, the official communication partner, will distribute free limited edition LINE stickers featuring collaborations with popular game IPs through the official TGS LINE account starting August 25.

The lineup for the third installment of the TGS BOOSTERZ, the official ambassadors responsible for global promotion, has also been finalized with eight members. The group includes actor Hideo Ishiguro, freelance announcer Atsuko Uchida, Korean game creator KIMBLUE, Philippine entertainer Taki, Taiwanese Twitch partner Mimimi Master, and TBS variety character Raffi.

KIMBLUE, who boasts 2.26 million subscribers, expressed his honor, stating, "It is a great honor to stand here representing Korean creators at the 30th anniversary of this world-class festival. I will convey the passion of Korean creators exactly as it is from the field."

Meanwhile, CESA signaled the official countdown to the opening by simultaneously broadcasting the first episode of TGS NEWS STUDIO—an official pre-information program hosted by announcer Shohei Taguchi—on official YouTube, Twitch, and X channels at 7 PM on the 17th.