Seo Eve performs 'Choco Latte' with Japanese mega-creator ISSEI

Seo Eve has reached a pinnacle in her global projects by collaborating with a heavyweight Japanese creator. Seo Eve released the performance version of the music video for her new song 'Choco Latte,' featuring ISSEI, a creator with massive influence in Japan. This project is the result of a Korea-Japan global collaboration between ISSEI, who possesses approximately 93 million total SNS followers worldwide, and Seo Eve.

Third entry in the Seo Eve Story series following 'Malatanghulu'

'Choco Latte' is an extension of the unique universe Seo Eve has been presenting. It is the third story in the Seo Eve Story series, following the previously highly popular 'Malatanghulu' and 'Kung-Kung-Tta'. This song takes inspiration from hand-clapping games familiar to children and was completed as a bright, upbeat pop dance track that anyone can intuitively follow.

The song's composition focuses on addictiveness. Nam Dong-hyun took charge of composing and arranging, while Seo Eve and SOORIN co-wrote the lyrics to sharpen the song's color. In particular, the melody that anyone can easily sing along to and the choreography utilizing hand gestures serve to maximize Seo Eve's signature lovely and energetic charm.

Two strangers becoming friends: friendship through performance

The music video goes beyond simple choreography delivery to add narrative depth. Through the process of two strangers holding hands and becoming friends, it visually implements a warm story of understanding one another and building friendship. The performance version enhances immersion by capturing the song's message and the details of the choreography in 4K high definition.

The strategy targeting a global fandom is also notable. The collaboration with Japan's No.1 creator ISSEI creates a powerful synergy connecting Korea and Japan. Through this project, Seo Eve is expected to prove her scalability as an artist who works alongside global creators, moving beyond her existing kids' pop image.