RIIZE reveals behind-the-scenes footage for Japanese single 'Sunburst'

RIIZE is drawing global attention by revealing behind-the-scenes footage from the jacket photoshoot for 'Sunburst', their third single aimed at the Japanese market. Released alongside the single, the video captures the members' natural moments and the vivid atmosphere on set.

Visuals for 'Sunburst' targeting Japanese fans

Through the photoshoot for their third Japanese single 'Sunburst', RIIZE showcased a more mature visual style. In the video, the members pull off styling that faithfully reflects the single's concept. The bright energy of the members harmonized with the set atmosphere to produce high-quality results.

This single marks a major step in RIIZE's full-scale expansion into Japan and is expected to be a crucial moment in establishing their musical identity with local fans. During the photoshoot, the members' cohesive presence focused on visually bringing the 'Sunburst' concept to life.

Making-of process captures the energy of the set

The released making-of video goes beyond a simple recording, focusing on capturing the individual charms of each member. The natural movements and the atmosphere on set provide fans with an early glimpse into the single's concept. The footage specifically captures the intersection of tension and joy as the members await the final jacket photos.

RIIZE's Japanese activities are expected to expand further following the release of 'Sunburst'. As music release streaming and downloads gain momentum on local Japanese platforms, this behind-the-scenes content increases engagement by satisfying a global fandom that highly values visual storytelling.