NOWZ reveals unexpected charm in new reality series 'Do it NOW'

The group NOWZ has connected with fans by setting aside their stage charisma to reveal their relatable, everyday selves. The first episode of 'Do it NOW,' a reality series released as an extension of their promotions for the new song 'Achilles,' showcased a different side of the group.

The episode is set in a jjimjilbang (Korean sauna). Rather than resting in the heat, the members of NOWZ displayed their variety show skills by focusing on the signature snacks found at the sauna. When asked if their primary purpose for visiting the jjimjilbang was simply to eat, the members' honest responses drew laughter, highlighting their unpretentious personalities.

The gap between stage artists and everyday members

After showcasing an intense musical identity through their digital single 'Achilles,' NOWZ presented a complete reversal of charm in this content. Instead of highly produced stage performances, the natural conversations and mukbang (eating shows) shared by the members in the casual setting of a jjimjilbang deliver fresh entertainment to fans. In particular, seeing them enjoy food emphasizes a human charm that stands in stark contrast to their image as artists.

The members spent time embracing the theme of 'fighting heat with heat' while enjoying various snacks. Beyond being just a place to rest, they used the jjimjilbang as a space for communication to showcase their chemistry. This type of reality content plays a key role in building a friendly and approachable image for NOWZ.

Expanding fan engagement through 'Achilles' promotions

NOWZ is expanding its touchpoints with fans through this reality series. Moving beyond the musical achievements of the digital single 'Achilles,' the group is adopting a strategy to strengthen bonds with their global fandom by producing video content that highlights the individual personalities of each member. The video, released on YouTube, includes multi-language subtitles to increase accessibility for international fans.

Under Cube Entertainment, NOWZ is expected to continue revealing the members' diverse daily lives and behind-the-scenes stories through the 'Do it NOW' series. With a balance of musical talent and variety show appeal, the group is poised to provide multifaceted entertainment to their fans.