JYP's new girl group Our Birthday to debut Aug 19 with 'WHIP-HOP'

JYP Entertainment's new girl group Our Birthday, the agency's first new girl group in four years since Nmixx, has entered the official countdown to their debut. Composed of seven members—Han Yui, Baby, Achiraya, Yu, Kuk Chorok, Kirara, and Shin Hye-won—the group will release their first single, 'Our Birthday,' via various online music release platforms at 6 PM on August 19.

Prior to their official debut, Our Birthday completed visual preparations designed to capture the group's unique identity. Concept photos, released sequentially through official SNS channels from August 6 to 8, featured individual member shots and group portraits. The photos showcase styling that blends refreshing and kitschy moods, highlighting the unique personality and fresh energy of each of the seven members.

Freedom like whipped cream: The birth of the 'WHIP-HOP' genre

The core of this debut single is 'WHIP-HOP,' a unique musical genre defined by Our Birthday themselves. The term was inspired by the free-spirited nature of whipped cream atop a cake. By combining this with 'WHIPPED'—representing the individuality of the seven members—and intense hip-hop performances, the group aims to establish a distinct musical identity. As the visual concept and performance direction are condensed into this single genre name, the photos offer a preview of the musical direction the group will showcase on stage.

Our Birthday has been making various efforts to connect with global fans even before their official debut. In addition to conducting pre-debut activities in unit forms, they have been gradually expanding their fandom through unique promotions involving animation content. The release of these concept photos is a continuation of this strategic buildup.

Visual promotions highlight the presence of all seven members

The released concept photos went beyond a simple sequence of images, focusing on visually implementing the group's worldview. By alternating individual and group shots, the group emphasized the presence of each member while intuitively conveying the aesthetic of the debut single. Through sensory directing, the photos are being credited with effectively imprinting the free-spirited vibe that Our Birthday pursues.

As the next-generation girl group from JYP Entertainment, Our Birthday is expected to showcase hip-hop performances that maximize the individuality of all seven members. 'Our Birthday,' releasing August 19, will serve as the first test of how the group's self-defined 'WHIP-HOP' genre will shape new trends in the music industry.

Pre-debut buildup from unit activities to animation

Our Birthday has continued to broaden its reach with global fans ahead of their official debut. A key example is their prior engagement through pre-debut unit activities.

They have also utilized unique promotional tools, such as animation content. Recently, the group has been ramping up momentum for their debut phase by consecutively releasing visual content tied to the production of their first single.